We’ve been named NZ’s Most Trusted Charity & 5th Most Trusted Brand!

​​​Trust. It's something we never take for granted. The trust that we get from our patients, supporters and customers is something that we are truly grateful for. We're sought out to provide the best quality care, education and support to people, organisations and communities. Simply, when St John is involved, people trust we will do the right thing.

Last week it was announced that we have once again been named the Most Trusted Charity in Aotearoa in the 2021 Readers Digest Awards. Alongside this, we were also named the fifth Most Trusted Brand out of all brands and categories, sitting between ice cream (TipTop) and cheese (Mainland) - not a bad place to be!

It is the eighth year in a row that we have been named one of New Zealand's most trusted charities. Alongside us this year was Westpac Rescue Helicopter and Starship Children's Hospital, both charities we work with every day.

A ceremony was held on Thursday 6 May at the Park Hyatt in Auckland and Acting District Operations Support Officer and Emergency Medical Technician, Oliver Tyack, accepted the award on behalf of St John.

Natalie Davis, Head of Customer Experience, Digital and Brand, says the award is a significant honour.

"To be recognised as the Most Trusted Charity in the eyes of Kiwis when there are so many deserving charities out there reflects the awesome work all of our teams do every day," Natalie says.

"It's an award that celebrates all of us - whether you're at the frontline delivering our services in Ambulance Operations, Community Health or Customers & Supporters, or you're part of our Enabling Services team, we all play a really important role in ensuring we deliver and do what New Zealanders expect."

The Most Trusted Brands is an annual independent survey conducted globally. Now in its 22nd year in New Zealand, the survey is commissioned by Reader's Digest and carried out by Catalyst Research. A representative sample of 1,800 Kiwis was polled and each person was asked to rate brands in 72 categories on a scale of 1-10 for trust.

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